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MICE Insights

MICE blog for event planners, suppliers, and strategists: news, industry knowledge, and inspiration for successful events.

Exterior view and drone shot of Landgut Stober in the Havelland region near Berlin: a historic conference and event location with a distinctive red brick façade, set within an idyllic natural landscape directly by the water. The extensive grounds showcase a combination of a listed heritage estate, modern event spaces, and architectural elements in loft and vaulted styles. The lakeside setting with surrounding parkland highlights the peaceful, nature-oriented character of the venue and emphasizes its positioning as a sustainable conference hotel in Germany.
Sustainability Interview Hotel

From the Borsig Model Farm to Europe’s Greenest Conference Venue: A Profile of the Stober Estate

Maximilian von Brühl May 20, 2026 5:23:00 PM

How a historic estate in Havelland became a brand in its own right, and why SEO and MICE portals are now replacing what the carrier pigeon used to do.

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Joint venture OneMICE: MICE Portal and Chateauform launch a European platform for the governance of MICE expenditure and professional event procurement. Header graphic featuring the OneMICE logo as well as the company logos of MICE Portal and Chateauform on a dark blue background.
Mice management News

Working Together Toward a European Standard in MICE Procurement: MICE Portal and Chateauform Launch OneMICE

Maximilian von Brühl May 17, 2026 10:11:40 AM

MICE Portal and the French Chateauform Group combine their strengths. Over 20 years of procurement technology in Germany and three decades of..

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Knowledge Event purchasing Mice management

MICE Procurement: An Industry Between Tradition and Transformation

Vinzenz von Brühl Apr 13, 2026 2:56:27 PM

Why event procurement is the last category that hasn’t been digitalised

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Hand taps on laptop keyboard in front of digitally floating icons on sustainability and technology
Knowledge Mice management

Focus on the industry MICE is still fit for the future in 2025

Lydia M. Juchert Dec 10, 2025 2:12:29 PM

Little known but with great potential.

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Several people are standing in a dark room in front of an installation consisting of many glowing orange balls hanging from the ceiling.
Knowledge Mice management

What is MICE? The comprehensive guide

Lydia M. Juchert Dec 10, 2025 1:48:50 PM

MICE is an essential term in the hotel industry.

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Hand taps on laptop keyboard, a blue tick symbol with several transparent document icons floats above it
Event purchasing Mice management

Standardization as the basis for comparability

Lydia M. Juchert Dec 5, 2025 2:53:22 PM

Why are digital booking platforms essential for companies?

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