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Laura Wagner

Laura is Content & Demand Generation Manager at MICE Portal, where she shapes the voice of the brand and drives awareness among B2B buyers in the corporate events space. She combines content strategy with demand generation tactics to attract, engage, and convert the right audiences, helping companies discover smarter ways to manage their event procurement.

Guest article cover image on a dark blue background featuring a circular portrait of Jan von Schaper, Head of Business Development at DEKRA Congresshotel Wart in the Black Forest, with the headline “Guest Article” and “In Conversation with Jan von Schaper.” Below is a smaller portrait of Laura Wagner from MICE Portal, who conducted the interview.
Sustainability Interview Hotel

Known for inspecting cars, DEKRA brought the same meticulous standards to a conference hotel in Wart.

Laura Wagner Jul 27, 2026, 11:38:06 AM

How a training center for test engineers became one of Germany’s most sustainable conference hotels.

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Two colleagues in business attire high-five each other with beaming smiles in a modern, bright office; in the background, additional desks and workstations are visible—a symbolic image of the moment of triumph following successful budget negotiations in event management. The gesture symbolizes efficient teamwork, mutual appreciation, and the positive results that strategic MICE management enables despite budget pressures and rising costs: consolidated requests, negotiated terms, and greater impact with the same or a smaller budget.
Event purchasing Mice management Problem solving

How to Deliver Better Events in 2026 Despite Budget Constraints

Laura Wagner Jul 14, 2026, 11:42:08 AM

Why rising costs despite stable event budgets are becoming the new normal, and what strategic MICE management has to do with it.

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Participants in the MICE Executive Circle 2026 (MEC 2026) networking outdoors at Chateauform on Lake Starnberg in Feldafing, the first Chateauform seminar center in southern Germany. Event managers, buyers, and suppliers from the MICE industry gather in small groups to exchange ideas outdoors, with the conference venue’s gardens visible in the background. MEC 2026 is MICE Portal’s annual industry gathering focused on strategic MICE management and digital event procurement.
Event News Future

MEC 2026: Why the Two Best Days of the MICE Year Took Place at Lake Starnberg

Laura Wagner Jul 13, 2026, 1:54:12 PM

There are ideas that are born in boardrooms, and there are ideas that come to life while your own four children are running around at preschool and..

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Strategic MICE Management in Practice: The DATEV building in Nuremberg, headquarters of one of Germany’s leading software and IT services companies with over 9,000 employees. DATEV eG has strategically transformed its entire event procurement process with the help of MICE Portal—moving from decentralized maverick buying to a fully integrated, SAP-connected MICE procurement process with a 90 to 95 percent booking rate via the central platform. This example illustrates strategic MICE management in the DACH region: transparent processes, system-enforced compliance, quarterly savings analyses, and an audit-proof end-to-end process without media breaks—all implemented in collaboration with MICE Portal, the leading procurement platform for professional event procurement in Germany and throughout the DACH region.
Mice management Problem solving

Strategic MICE Management: How DATEV Eliminated Maverick Buying

Laura Wagner Jun 25, 2026, 4:47:33 PM

How DATEV nearly eliminated Maverick Buying in Event Procurement with Strategic MICE Management.

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