As a hotel operator or venue operator, you know that Europe is a global leader in MICE tourism. MICE events (Meetings, Incentives, Conventions, Exhibitions) are an important source of income for you, and the conference segment is particularly lucrative. On average, MICE guests pay 17.5% more than leisure guests and thus contribute significantly to the annual turnover of hotels or venues .

In order to exploit your full potential and secure your sales in the business-to-business (B2B) sector in the long term, you need centralized access to a broad network of industry customers and their planned annual bookings.

MICE booking platforms are particularly attractive for industrial customers, as they are increasingly handling their event purchasing digitally. This not only supports compliance with company-specific guidelines, but also provides the necessary platform to handle purchasing securely, transparently and efficiently - for you and your customers.

At the same time, hotel and venue operators benefit from the professional and efficient event management of a digital booking platform and the opportunity to present their own brand and range of services.

A digital MICE booking platform such as MICE Portal offers you all of this in one place.