Little known but with great potential.
The MICE industry benefits from the intelligent combination of digitalization and sustainability.
Companies that consistently integrate these elements ensure a resilient, efficient and target group-oriented focus in the long term in a demanding market
Digitalization as a driver
Processes that build on one another and the possibility of standardized procedures - no other industry is as suitable for the integration of digital tools as the MICE industry. According to the WORLDMETRICS.ORG REPORT 2025, digitalization is fundamentally transforming the MICE business: over 80% of industry players see digital transformation as the key to future viability, while around 70% of events are already being planned with the help of AI.
Enrichment with technology
Technologies such as virtual (VR) and augmented reality (AR) increase the reach and intensity of event experiences. Around 73% of bookers see VR and AR as an enrichment of their own brand presence. In addition, hybrid formats are becoming the new standard: 68% of MICE professionals expect these event formats to remain permanent and 60% of companies report noticeable cost savings due to less travel.
At the same time, digital tools such as event management and chatbots facilitate the planning process through automation, increase attendee engagement and provide valuable real-time data. Evaluating this data can in turn reveal even more potential for savings and optimization within the company.
Resilience is a quality criterion
The more digital and flexible the corporate structure, the more resilient and agile it is, especially in politically and economically challenging times. According to studies, resilient companies achieve up to three times higher growth rates, record 70% more innovations and 52% fewer employee burnouts. In addition, studies show that companies with strong resilience can achieve 30% higher overall returns during crises. Such structures not only enable faster reactions to unexpected events, but also ensure stability and continuous growth.
Sustainability is gaining importance again
Sustainability is no longer seen as an afterthought in the MICE industry, but as a strategic decision-maker. Sustainable customers and partnerships are a long-term gain for everyone involved. In addition, 65% of event organizers now rely on environmentally friendly practices and 55% of venues carry sustainability certificates. Measures such as digital check-ins, local supply chains or climate-neutral products not only reduce the ecological footprint, but also strengthen trust and loyalty with responsible participants.
It is clear that the MICE industry is at a decisive turning point. Both digital and sustainable strategies are no longer visions of the future, but essential fields of action.
Benefits for the industry
Reach and quality of experience are not mutually exclusive. The MICE industry benefits from virtual hybrid formats, which also combine physical proximity with digital internationality and reach more participants with less effort and low CO₂ emissions.
Automated processes and real-time analyses enable better management of resources, budgets and risks. Efficiency enables a company to plan with certainty. Sustainable action and sustainable relationships with customers and partners create long-term trust and strengthen your reputation and brand with an increasingly critical target group.
The MICE industry will only remain fit for the future if it integrates digitalization, technology and sustainability as fixed components of its corporate strategy. Those who meet this requirement and build resilient structures will help shape contemporary, innovative and responsible events.
Whether security, efficiency or transparency, our digital booking platform combines all these aspects in customizable features.
Image credit: Cover image is AI generated.
